Department of Marketing Management
This program provides students with marketing knowledge in product development, promotion, pricing, digital marketing, and consumer behaviour.
Department of Marketing Management
Drive demand and shape consumer landscape. Our program equips students with comprehensive expertise in product development, promotion, pricing, digital strategy, and consumer behavior. We emphasize strategic thinking, ethical practice, and innovative approaches to build impactful brands and campaigns.
Programs Offered
Our curriculum connects marketing theory with real-world application, preparing agile professionals for a dynamic global marketplace.
Undergraduate
- BA in Accounting and Finance
Duration:
4
years (Regular), 5 years (Weekend)
Graduate
- MSc in Accounting and Finance
Duration: 2 years (Regular), 3 years (Weekend)
Graduate Profiles
Our graduates possess the creative and analytical skills to connect brands with audiences and deliver measurable results.
Core Skills:
- Strategic marketing planning, brand management, and integrated campaign development
- Digital marketing analytics, social media strategy, and content creation
- Consumer research, market analysis, and data-driven decision making
- Ethical leadership and effective communication across diverse platforms
Career Paths:
Graduates excel as
- Brand Managers
- Digital Marketing Specialists
- Market Research Analysts
- Advertizing Executives
- Sales Managers
- Marketing Consultants
- Consumer Relationship Managers
Potential Employers of Graduates
Potential Employers:
They launch careers with leading organizations, including:
- Multinational Corporations and Local Market Leaders
- Advertising, Public Relations, and Digital Media Agencies
- Market Research Firms and Consultancies
- Consumer Goods and Retail Companies
- Technology Firms and E-commerce Platforms